So here’s to you, 2008. The last great party before everyone started taking photos for the 'gram. We salute your shutter shades, your overpriced vodka, and your terrible, terrible denim.
Living at the Front of the CL in 2008 meant you were a cultural amphibian—able to breathe underwater in the murky depths of VIP bottle service while gasping for air in the bright, harsh light of the digital future.
The entertainment in 2008 was transitional. Hip-hop was glitzy (Bling Era still hanging on), Electroclash was dying, and Auto-Tune was becoming a lead vocalist.
I have interpreted "Front of the CL" as a reference to being at the forefront of the Club Scene (nightlife) and City Life in 2008, capturing the unique convergence of late-decade excess, digital transition, and iconic entertainment. Time Capsule 2008: Living Life at the Front of the CL (The Last Great Analog Party)
To be "Front of the CL" in 2008 meant you understood the hierarchy. You didn't buy drinks at the bar; you ordered a table . The bottle girls carried sparklers. You bought a $400 bottle of Grey Goose or Ciroc, and you got a "mixer" of cranberry juice the size of a thimble.
2008. You are standing in a roped-off line. The air smells like Drakkar Noir, Juicy Couture perfume, and clove cigarettes. A guy in a Von Dutch hat is arguing with a bouncer wearing an Affliction T-shirt. Inside, the bass line to Flo Rida’s “Low” is rattling the windows of a Pontiac Solstice parked valet.
If you were living at the Front of the CL (The Club. The Cool Life. The Culture.) in 2008, you didn’t just witness the end of the decade—you survived the pinnacle of over-the-top lifestyle and entertainment. Before the iPhone 3G ruined the surprise of the guest list, 2008 was a glorious, sweaty, spray-tanned paradox.
Breakfast was a waffle at Denny’s or a street hot dog wrapped in bacon. You checked your Sidekick to see if the person you made out with on the dance floor messaged you. They didn't.
Social media existed, but it was awkward. Facebook was for tagging blurry photos taken on a BlackBerry Curve. Instagram was still three years away. To prove you were at the front, you took a digital camera (Sony Cyber-shot) and set the flash to "Maximum Blindness."
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The photos were terrible. Red eyes. Greasy foreheads. A girl mid-sneeze. You uploaded them to MySpace or Flickr at 3 AM on your dial-up connection (okay, maybe DSL), and you tagged them with captions like: "Vegas Baby!!!" or "Tuesday night? YOLO before YOLO existed."
In 2008, getting “Front of the CL” ready was a two-hour ritual. For the guys, it meant deep V-necks (the deeper the V, the higher the status), boot-cut jeans with bejeweled back pockets, and square-toed loafers. If you weren’t wearing a popped polo collar or a blazer with the sleeves pushed up to your elbows, did you even exist?