Main Lobby Here

Then, for a bleak period in the 1970s and 80s, we decided lobbies should be efficient, beige, and depressing. Thankfully, we realized our mistake. Today, the lobby is making a roaring comeback as the social heart of the building. Next time you walk into your building, don't just look at the floor. Look at the light. Feel the temperature. Notice the flowers.

It is the stage upon which every arrival and departure is played. Main Lobby

But stop for a second. Look around.

If you are a property manager, architect, or homeowner designing an entry: It is the only room in the building that everyone uses. It sets the price in the renter’s mind. It dictates the mood of the employee. Then, for a bleak period in the 1970s

We rush through it every morning, juggling coffee and keys. We scroll through our phones while waiting for the elevator. We rarely look up. Next time you walk into your building, don't