. Reports and community discussions on thong usage among this demographic focus on utility, social norms, and personal comfort. Consumer Motivations Invisible Undergarment:

Many women find the lack of bunching or "riding up" associated with traditional briefs to be more comfortable for daily wear or athletic activities. Body Confidence: Discussions on platforms like

suggest that continuing to wear thongs or thong-style swimwear into one's 30s and 40s is often a reflection of maintaining body confidence and "flaunting" one's physique regardless of age. Social Contexts

The primary functional reason for mature women to wear thongs is to eliminate visible panty lines (VPL), especially when wearing form-fitting or thin fabrics like silk. Personal Comfort: