Microsoft ended Extended Support for SQL Server 2008 R2 on July 9, 2019 . These older tools are no longer available for direct download from Microsoft’s official main website (they return 404 errors or redirect to modern versions). They are now considered legacy software .
However, you may still need these specific 64-bit tools ( bcp.exe , sqlcmd.exe , osql.exe , etc.) for maintaining older systems. The legitimate package you are looking for is called: "Microsoft Command Line Utilities 11.0 for SQL Server" (this is the last version that fully supports SQL Server 2008 R2 instances). Microsoft ended Extended Support for SQL Server 2008