Pdf — Ideas Que Pegan

To make an idea "stick," it must follow six core principles:

Ideas que pegan (Spanish title for Made to Stick by Chip and Dan Heath) provides a framework for creating messages that are memorable and influential. pdf ideas que pegan

): Use sensory language and tangible imagery. Avoid abstractions so everyone understands the same thing. To make an idea "stick," it must follow

): Make people care. Appeal to their self-interest or their sense of identity. To make an idea "stick

): Capture attention by breaking a pattern or challenging expectations. Maintain it by creating a "gap" in people's knowledge that they want to fill.