We aren't losing our ability to focus; we are losing our tolerance for filler. The media that survives the next five years won't be the best long content—it will be the content that clips the best.
We have officially entered the .
Let’s be honest. When was the last time you watched a two-hour movie in one sitting without checking your phone? Now, when was the last time you watched a 45-second clip? Probably five minutes ago.
We aren't losing our ability to focus; we are losing our tolerance for filler. The media that survives the next five years won't be the best long content—it will be the content that clips the best.
We have officially entered the .
Let’s be honest. When was the last time you watched a two-hour movie in one sitting without checking your phone? Now, when was the last time you watched a 45-second clip? Probably five minutes ago.