Google Play services is used to update Google apps and apps from Google Play.
This component provides core functionality like authentication to your Google services, synchronized contacts, access to all the latest user privacy settings, and higher quality, lower-powered location based services.
Google Play services also enhances your app experience. It speeds up offline searches, provides more immersive maps, and improves gaming experiences.
Apps may not work if you uninstall Google Play services. shinco tv software update

The firmware was intended for a model with a Realtek RTD2851 chipset, but the user’s unit had an MStar MSD3683 chipset. The bootloader loaded successfully (logo appears), but the kernel failed to initialize the video decoder (bootloop).
The user obtained the correct file ( 55XT_MSD3683_v2.3.bin ) from an official service partner. They performed a “forced bootloader update” by shorting pins 5 and 6 on the EMMC chip (not recommended for general users). The USB update succeeded on the second attempt.