But the execution was messy. Tanzu was complex, and customers complained of “confusing licensing.” Meanwhile, AWS launched (a joint engineering effort) – VMware’s olive branch to the public cloud, allowing customers to run their familiar vSphere environment on bare-metal EC2 hosts.
Maritz pivoted hard. In 2009, VMware launched (the rechristened VI4), adding features like Storage VMotion, Fault Tolerance, and the vCloud API , allowing private clouds to mimic AWS. The tagline: “The cloud operating system.”
August 17, 2016 – On the 14th anniversary of the first VMotion, Dell’s merger closes. Pat Gelsinger stands in front of employees: “Our north star hasn’t changed. We will run any app, on any cloud, on any device.” But behind the scenes, debt from the merger pressures VMware to deliver ever-higher margins. Part V: Multi-Cloud Pivot & The Kubernetes Gambit (2017–2020) The world had changed. Kubernetes had won the container orchestration war. AWS, Azure, and Google Cloud were giants. VMware’s on-premises dominance began to feel like a moat around a shrinking castle. vmware inc. - display - 8.17.2.14
The killer feature arrived in 2006: (VI3). It bundled ESX 3, VirtualCenter, VMotion, High Availability (HA), and Distributed Resource Scheduler (DRS). A single admin could now manage a thousand servers as one giant pool of resources. Wall Street took notice. Server consolidation projects paid for themselves in 6–9 months.
In February 1998, they founded (a contraction of “Virtual Machine” + “software”). Their secret weapon was a thin layer of software called a hypervisor , which sat directly on the bare metal (Type 1) or on a host OS (Type 2), tricking each guest OS into believing it had its own dedicated CPU, memory, and disk. Part I: The Desktop Era (1999–2003) – Display Code: 1.0 In May 1999, VMware shipped its first product: VMware Workstation 1.0 for Windows and Linux. It was a developer’s dream—a Type-2 hypervisor that let a programmer run Linux inside a window on their Windows laptop, or vice versa. But the execution was messy
By 2001, VMware launched (hosted) and ESX Server (bare-metal), aiming at data centers. But the real explosion came in 2003 with VMware VirtualCenter (later vCenter), a management console that could control hundreds of virtual machines from a single pane of glass.
The reaction was immediate. Developers called it “sorcery.” For the first time, you could test a buggy kernel patch, crash the virtual machine, and simply restart the window. The host remained untouched. In 2009, VMware launched (the rechristened VI4), adding
Then came the bombshell: In October 2015, announced it would acquire EMC (VMware’s majority owner) for $67 billion — the largest tech merger in history. VMware remained an independent, publicly-traded company, but Dell now controlled ~80% of the shares.
But VMware’s real ace was its partnership with hardware vendors. HP, Dell, Cisco, and others baked VMware into their server bundles. By 2011, over 95% of Fortune 1000 companies ran VMware.
August 2007 – VMware’s IPO (NYSE: VMW) saw shares nearly double on the first day, valuing the company at ~$19 billion. The virtualization revolution had gone mainstream. Part III: The Cloud Shift & Paul Maritz Era (2008–2012) In 2008, Diane Greene was ousted as CEO (a decision many later regretted). EMC installed Paul Maritz, a former Microsoft veteran. At the same time, a new threat emerged: public cloud . Amazon Web Services (AWS) was growing fast. Why buy servers and hypervisors when you could rent API-accessible VMs by the hour?
8.17.2.14 – VMotion: Because hardware should never hold software hostage. End of the complete story of VMware Inc.